EAT DRINK SLEEP RUN / STREET Sleeve-less (PURPLE Camo/White)

BRAND NEW

The "STREET" Tee is made of 100% polyester and is soft and comfortable to the touch, just like cotton. The sleeveless model allows for greater range of motion in the shoulders and arms, making it a perfect fit for a variety of activities.

Design Story

Eat, drink, sleep, run.

Our daily lives as a running-obsessed couple look simply like this.
But the food tastes better because I'm running. The alcohol tastes better because I'm running. I can sleep better because I'm running.
Because of RUN, everything becomes the best, and because everything is the best, every day is happy.

E.A.T.
DRINK
SLEEP
RUN

These four words are printed on simple and stylish T-shirt graphics.
I want to wear my best lifestyle as fashion.

"Camouflage pattern" and "Street"

The "camouflage pattern" has been adopted as the regular logo for the summer of 2021. It has now become a common fashion icon, but as you know, its origins lie in the military as "camouflage." In other words, the background to the design is to disperse the outline of the clothes by "blending with the environment" and making it harder for enemies to detect them.

The idea behind the camouflage pattern is to re-recognize and re-define the "fusion of clothing with the environment." By daring to harmonize the polar opposite of nature with the design, which we named "STREET," we want both ourselves who wear the garment and anyone who sees the logo to stand tall once again in regards to the global environment.

Carefully regenerated body

Although it looks like cotton, it has garnered strong support, but it is actually 100% polyester with excellent quick-drying and UV protection. The secret lies in the carefully crafted "regenerated" body. We were born in the precious nature and have woven our lives. We eat, drink, sleep, and run. We want to pass on this simple lifestyle to the next generation in a sustainable way.

To embody this "way of living" and "way of running," we chose polyester made from recycled old clothes. By sewing this with cotton, we were able to create a cotton-like, sustainable white body. The fruition of Japan Environmental Design's "Bring Clothes from Clothes" technology was the foundation of this design concept.

A finish that connects the city and the orchid

No matter how you look at it, it looks like cotton. So it's the perfect T-shirt for walking around town. But it's actually 100% (recycled) polyester, and has UV protection that dries quickly even if you sweat while running. It's also very sustainable because it's made from polyester that can be recycled many times. And the amazingly smooth texture makes it comfortable to run in no matter how much you sweat, and creates the ultimate everyday experience.

Just eat, drink, sleep, and run. The "EAT DRINK SLEEP RUN / STREET Tee" is clothing that embodies that simple lifestyle in 360 degrees.

The ultimate silhouette

The waist is a modern style that stretches straight down. Furthermore, the hem is longer at the back than at the front. This creates an exquisite silhouette when worn. Many runners store drinks and other items at the back of their waists, especially when running, and the longer hem hides this bulge beautifully. Conversely, if you store items at the front, the hem is slightly shorter than the back, making it easier to take them out. This sleeveless T-shirt is made by runners, for runners.