Winner of the Graphis Design Award 2025 Gold Award

The logo design for the "EAT DRINK SLEEP RUN / HEART Tee" won the Gold Award at the Graphis Design Award 2025, one of the awards hosted by Graphis, a company that has been introducing a wide range of graphic design works from around the world since its establishment in 1944.

[Reference] Graphis Design Award 2024

Design Story

We will hold tightly to the sash of blessings we have gained from running and continuing to run, and pass it on to the next generation.

Eat, drink, sleep, run.

Our daily lives as a running-obsessed couple look simply like this.
But the food tastes better because I'm running. The alcohol tastes better because I'm running. I can sleep better because I'm running.
Because of RUN, everything becomes the best, and because everything is the best, every day is happy.

E.A.T.
DRINK
SLEEP
RUN

As runners, we realize every day that the four stripped-down elements of EAT, DRINK, SLEEP, and RUN are the "baseline of happiness" in our lives.

However, it is also true that there are people who are not able to fully enjoy this "baseline of happiness." This time, the issue I'm focusing on is "child poverty."

From those of us who enjoy a "baseline of happiness" through running to the "children" who do not. We want to deliver our thoughts in the shape of a heart. With this idea in mind, this item "EAT DRINK SLEEP RUN / HEART" was born.

Support recipient: Table for Kids

10% of the sales of this T-shirt will be donated to We will donate to " Table for Kids " , which is run by the certified NPO Yume Shokunin .

"Child poverty" as a target for support

"Table for Kids" as a recipient of support

"HEART" as a concrete embodiment of our thoughts

For more detailed stories on these topics, please see this article.

Until EAT DRINK SLEEP RUN/HEART was created.

Carefully regenerated body

We were born in the midst of precious nature and have lived our lives. We eat, drink, sleep, and run. We want to pass on this simple lifestyle to the next generation in a sustainable way.

To embody this way of living and running, we chose polyester made from recycled old clothes. By sewing this with cotton, we were able to create a cotton-like, sustainable body.
The fruits of JEPLAN 's "making clothes from clothes (BRING)" technology once again supported the design concept.

A finish that connects the city and the orchid

No matter how you look at it, it looks like cotton. So it's the perfect T-shirt to wear around town. But it's actually 100% (recycled) polyester, and has UV protection that dries quickly even if you sweat while running. What's more, it's made from polyester, which can be recycled many times, so it's very sustainable.

Just eat, drink, sleep, and run. The "EAT DRINK SLEEP RUN / HEART Tee" is clothing that embodies this simple lifestyle in 360 degrees.

The ultimate silhouette

The sleeves are a little longer and the waist falls straight down for a modern style. Furthermore, the hem of the T-shirt is longer at the back than at the front. This creates an exquisite silhouette when worn. Many runners store drinks and other items at the back of their waists, especially when running, and the longer hem hides this bulge beautifully. Conversely, if you store items at the front, the hem is slightly shorter than the back, making it easier to take them out. This T-shirt is made by runners, for runners.

size

	shoulder width	Chest width	Length	Sleeve Length
XS	44	47	61	20.5
S	46	50	64	21.5
M	48	53	67	22.5
L	50	56	70	23.5

(Unit: cm)

material

100% polyester

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Model wearing image (different design)

Wearing size XS | Model is 160cm

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Wearing size S | Model is 160cm

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Wearing size M | Model is 170cm

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Wearing size L | Model is 186cm

Wearing size L | Model is 170cm

*There may be an error of approximately 1 to 2 cm from the stated dimensions.

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